#BigArtRide #Europeana280

#BigArtRide #Europeana280

Virtual reality, great art… and cycling!
30 May-1 June 2016 11 a.m. to 7 p.m. in Berlin-Charlottenburg, Breitescheidplatz, Kaiser-Wilhelm-Gedächtniskirche


The #BigArtRide project is a part of the Europeana280 campaign to launch the Europeana Art History Collection and celebrate the 2016 Dutch Presidency of the EU. The event is organised jointly by Europeana.eu, the Dutch design studio DROPSTUFF.nl, the Netherlands Institute for Sound and Vision (Nederlands Instituut voor Beeld en Geluid), and the Embassy of the Kingdom of the Netherlands.

To highlight Europe’s collective cultural heritage, Europeana has invited all EU Member States, plus Norway, to nominate 10 artworks from their collections that have made a lasting impact on European art. All countries have taken part and the result is a fascinating and multifaceted variety of artworks from all corners of the continent, Europeana280. The selection is presented in the online exhibition “Faces of Europe”.

The virtual-reality bicycle race, #BigArtRide, is a new way to (re)discover these artworks. The first race took place on 21 April 2016 in Brussels and The Hague, and the tour will make its way through several European cities until 30 June 2016.

From 30 May to 1 June 2016, anyone interested can come to Berlin’s Breitscheidplatz, in front of the Kaiser Wilhelm Memorial Church, to hop on a bike and experience the diverse European artworks in an innovative way.

Atop a stationary bicycle, fully equipped with virtual-reality technology, art and cycling enthusiasts can ride through a virtual city and dive onto the fascinating world of European art history. But there’s more! The ride is also a race against another cyclist, pedalling exactly the same time in a Dutch city. The fastest cyclist wins.

For regular updates, see Facebook here and Twitter under #BigArtRide.


Beate Schreiber
P: +49 (0)30 / 480 986 20
Frank Drauschke
Frank Drauschke
P: +49 (0)30 / 480 986 20
Sabine Altmann
Facts & Files
T: +49 (0)30 / 480 986 20